Inside CatalyseHer's Business Track

Women founders consistently tell us they do their best work in community: learning alongside peers, sharing challenges openly, and holding each other accountable. Yet many also describe how hard it is to find spaces where that kind of support feels relevant, practical, and genuinely aligned with the stage they’re at.

CatalyseHer was designed to respond to that gap. It offers you a structured learning journey with a clear roadmap, expert guidance, and a cohort of founders progressing together. Through live sessions, peer discussion, and shared milestones, you don’t just absorb content. You learn by testing ideas, exchanging perspectives, and moving forward with the encouragement and accountability of others who understand the realities of early-stage entrepreneurship.

This sense of community becomes even more critical when founders are building ventures with purpose at the core. Many women in our ecosystem aren’t only focused on profitability; they’re creating businesses with social or environmental ambition, which brings additional layers of complexity. 

That’s why CatalyseHer offers two distinct but complementary tracks. The Business Fundamentals and Impact tracks are built to support these different needs, allowing founders to focus on what matters most for their venture right now. In this blog post you’ll find out more about each to choose the right one for you! 

How the Tracks Are Structured

Each track includes online modules you can work through at your own pace: short videos, practical exercises, and templates you’ll actually use. No rigid schedules. No guilt if life gets in the way.Most founders we work with are juggling a lot, running a business alongside other work, caring responsibilities, or simply the unpredictability of early-stage life. The programme is designed with all of that in mind. 

Self-paced learning gives you flexibility. The live sessions give you traction. That's why each track includes four expert-led live sessions. These aren't lectures.

They're structured spaces where you can:

• Clarify concepts that felt unclear

• Ask questions specific to your business

• Apply what you've learned to real decisions you're facing

• Learn alongside peers who are navigating similar challenges

  
  

The live sessions create accountability, yes, but more importantly, they create momentum. They're where abstract frameworks become concrete next steps.

Both tracks culminate in a deliverable you’ll actually use: your Business Model Canvas or your Theory of Change. Not just a certificate or a slide deck you’ll forget about, but a practical tool you’ll return to as your business evolves. 

Deep Dive: Business Fundamentals Track

Purpose of the Track

This track is for founders who need to get clear on the core mechanics of their business: how it works, who it serves and whether the numbers add up. Whether you're pre-revenue or already selling, the Business Fundamentals Track helps you answer the questions that matter most at early stages:

• Who exactly are you serving, and why do they care?

• What value are you actually creating for them?

• How will you generate revenue, and what will it cost you to deliver?

• What assumptions are you making, and how can you test them?

  
  

It’s about building a model that works in the real world, not just on paper. You’ll finish the track with a Business Model Canvas for your venture. It’s a simple, one-page tool that brings together the key elements of your business and helps you make clearer decisions as you move forward. 

Modules 

• Building a Compelling Narrative

• Aligning Business Decisions with Your Mission & Vision Statement 

• Identifying and Profiling Customer Segments

• Reaching Your Audience: Channels for Customer Engagement

• Understanding Social and Environmental Impact in Business

• Understanding and Optimising Revenue Streams

• Understanding Cost Structure

• Reviewing Your Business Canva

  
  

Facilitator Spotlight

Expert Facilitator:  Kristiana Brooks

Kristiana has extensive experience supporting early-stage founders, both as a former founding team member and currently as Head of Investment at the Young Lives Innovation Lab. She brings a dual perspective from both sides of the funding table, having spent five years helping founders test, validate, and scale their ventures across multiple accelerator programmes. In her current role, Kristiana is Head of Investment for an impact fund focused on innovations that can change, at scale, how children and young people walk through cancer treatment.

The track in the facilitator’s words 

“I had the privilege of coaching two cohorts of amazing women for the Catalyse Her in 2025. Each one building a business to solve an issue they have faced first hand in their communities and environments. An incredible group of entrepreneurs, who learned together and are building companies and missions to bring out real social impact. The CatalyseHer programme is a really powerful programme - walking alongside, supporting and up-skilling these women with the skills for them to really make a difference as entrepreneurs.”

What Participants Say

Founders who joined the Business Fundamentals Track often talk about gaining clarity and confidence in how they make decisions. 

“The programme helped me refine my value proposition, strengthen my Business Model Canvas, and turn my long term vision into a practical, achievable roadmap. 

It pushed me to sharpen my customer segments, channels, and impact model, which has shaped how I position the app and who I’m building it for. The mentoring and structure have accelerated my planning for the MVP, supported my upcoming raise, and given me more confidence moving from a service based business to a scalable LegalTech product. 

I’m now operating with far more clarity and momentum than when I started. It's also been an amazing community to be a part of and the general support has been great motivation to keep building, especially as being a solo founder can be quite overwhelming sometimes!” - Nellie McQuin, Away Wills

“Before the programme, we had strong convictions about the value we provide to farmers and what makes Aeropod different, but much of that lived in our heads.

CatalyseHer helped us articulate those ideas properly and translate them into a narrative we can confidently present to partners, funders, and stakeholders. The process also strengthened our internal alignment. Having a shared, well-defined view of our value proposition and priorities has made decision-making faster and more consistent across the team. 

Developing the business model canvas in particular was hugely valuable. It gave us a holistic view of the business, from customers and channels to costs, partnerships, and long-term strategy, and helped us see how all the pieces fit together. Overall, the programme has made our thinking sharper, more grounded, and easier to communicate.” - Lu Afolayan, Muju Earth Technologies

A Foundation That Lasts

Whether you've encountered these frameworks before or you're seeing them for the first time, what often sets CatalyseHer apart is the pace, the structure, and the community around learning.

Founders regularly tell us that working through these tools together, with expert guidance and peer support, brings a level of clarity they hadn't achieved on their own. Even founders who'd sketched out a business model or impact framework previously found that this process helped them refine, sharpen, and actually use what they'd created.

Because here's the thing about entrepreneurship: iteration isn't a one-time event. It's how it always goes. Your business will evolve. Your understanding of your impact will deepen. The questions you're asking six months from now won't be the same ones you're asking today.

What you build during the cohort, the frameworks, the clarity, the confidence, becomes the foundation you return to, refine, and build from as you grow. That's the value that lasts.

Apply now or register your interest for an upcoming cohort. Not sure if you’re ready? You don’t need to have it all figured out. You just need to be building something you care about