Inside CatalyseHer's Impact Track

Women founders consistently tell us they do their best work in community: learning alongside peers, sharing challenges openly, and holding each other accountable. Yet many also describe how hard it is to find spaces where that kind of support feels relevant, practical, and genuinely aligned with the stage they’re at.

CatalyseHer was designed to respond to that gap. It offers you a structured learning journey with a clear roadmap, expert guidance, and a cohort of founders progressing together. Through live sessions, peer discussion, and shared milestones, you don’t just absorb content. You learn by testing ideas, exchanging perspectives, and moving forward with the encouragement and accountability of others who understand the realities of early-stage entrepreneurship.

This sense of community becomes even more critical when founders are building ventures with purpose at the core. Many women in our ecosystem aren’t only focused on profitability; they’re creating businesses with social or environmental ambition, which brings additional layers of complexity. 

That’s why CatalyseHer offers two distinct but complementary tracks. The Business Fundamentals and Impact tracks are built to support these different needs, allowing founders to focus on what matters most for their venture right now. In this blog post you’ll find out more about each to choose the right one for you! 

How the Tracks Are Structured

Each track includes online modules you can work through at your own pace: short videos, practical exercises, and templates you’ll actually use. No rigid schedules. No guilt if life gets in the way.Most founders we work with are juggling a lot, running a business alongside other work, caring responsibilities, or simply the unpredictability of early-stage life. The programme is designed with all of that in mind. 

Self-paced learning gives you flexibility. The live sessions give you traction. That's why each track includes four expert-led live sessions. These aren't lectures.

They're structured spaces where you can:

• Clarify concepts that felt unclear

• Ask questions specific to your business

• Apply what you've learned to real decisions you're facing

• Learn alongside peers who are navigating similar challenges

  
  

The live sessions create accountability, yes, but more importantly, they create momentum. They're where abstract frameworks become concrete next steps.

Both tracks culminate in a deliverable you’ll actually use: your Business Model Canvas or your Theory of Change. Not just a certificate or a slide deck you’ll forget about, but a practical tool you’ll return to as your business evolves. 

Deep Dive: Impact Track

Purpose of the Track

If you're building a business with social or environmental purpose at its core, impact can't be an afterthought. It needs to be designed from the start.  Even if you’re still early in your journey, this track is perfect for learning how to integrate impact gradually and make it a central part of your strategy.

The Impact Track is for founders who want to:

• Define the problem they're solving and who benefits from the solution

• Understand how change happens—not just hope that it does

• Build a way to measure impact that's meaningful, not performative

• Make decisions that align business growth with the change they want to create

  
  

This track gives you the tools to design for impact intentionally, so that purpose and progress go hand in hand. You'll leave the cohort with an actionable Theory of Change, a clear map of how your business creates change, who benefits, and how you'll know it's working.

Modules 

• Exploring Impact in Entrepreneurship

• Manage Your Impact Intentionally

• Building Your Theory of Change

• Impact Measurement and Management 

Facilitator Spotlight

Expert Facilitator: Maria Zatelli

A project manager and social entrepreneurship specialist with extensive experience in designing and delivering multi‑country incubation and acceleration programs. . She has worked closely with early-stage, purpose-driven founders to strengthen their business models, test and validate solutions, and scale sustainable ventures across Europe. Maria also brings hands-on experience as a trainer and mentor, supporting founders on social impact measurement, business modelling and human-centred design. We are proud to have her as part of our team of Program Managers at INCO!

The track in the facilitator’s words 

“The Impact Track empowers early-stage founders to design impact with intention - transforming it from a statement of purpose into a practical, measurable, and deeply integrated part of their business foundation. 

From clarifying the problem they aim to solve to developing an actionable Theory of Change, the track helps align impact with strategy, culture, and operations, turning purpose into results in an agile and sustainable way. 

It’s also a collective journey, where peer learning and shared reflection empower women entrepreneurs to build stronger ventures and supportive networks and ecosystems.”

What Participants Say

Founders who joined the Impact Track often talk about getting clarity on their mission and feeling more confident about how they create and measure change. 

“Crafting an Actionable Theory of Change has set straight what had previously only existed in our minds. 

The lessons we have taken on have made our long-term social mission feel achievable, validated, and necessary.” - Tansy Dando, The Content Coven

“The Impact Track provided valuable structure and clarity — helping me translate Me Esse’s sustainability principles into a measurable theory of change and concrete impact framework. 

It encouraged me to think more systematically about how our choices — from materials to communication — create both environmental and social value.  While the program’s outcomes may not be immediately visible in short-term business metrics, I believe its real influence lies in shaping our long-term strategy and implementation. 

The tools and insights gained through CatalyseHer are guiding how we define success beyond profit, build transparent supply chains, and embed education and awareness into Me Esse’s growth.” -Mariia Anisimova, Me Esse 

A Foundation That Lasts

Whether you've encountered these frameworks before or you're seeing them for the first time, what often sets CatalyseHer apart is the pace, the structure, and the community around learning.

Founders regularly tell us that working through these tools together, with expert guidance and peer support, brings a level of clarity they hadn't achieved on their own. Even founders who'd sketched out a business model or impact framework previously found that this process helped them refine, sharpen, and actually use what they'd created.

Because here's the thing about entrepreneurship: iteration isn't a one-time event. It's how it always goes. Your business will evolve. Your understanding of your impact will deepen. The questions you're asking six months from now won't be the same ones you're asking today.

What you build during the cohort, the frameworks, the clarity, the confidence, becomes the foundation you return to, refine, and build from as you grow. That's the value that lasts.

Apply now or register your interest for an upcoming cohort. Not sure if you’re ready? You don’t need to have it all figured out. You just need to be building something you care about